Video Marketing in the 21st Century
Clients expect to find a video on your website. Think about it. In the past week, the websites you browsed through, what made you stay a little longer? Or what made you understand the service or the product better? What sold you on that yummy dish at a local restaurant’s website? The businesses that stand out the most are those that manage to inspire, tell a story, or explain an idea as effectively as possible before the client moves on to browsing other search results. Pictures are great but there is only so much they can do. The best way to introduce your business is through a captivating video. Your customers today have probably seen and compared it all. To best promote yourself, being visually intriguing is the key.
With a beautiful video, you can make a huge impact that will shift your business to a whole new level. You will immediately see how customers find you more trustworthy, engage with your content better, show their interest, and are more prone to make a purchase. A video is the best tool to introduce yourself and your business in a way that will get others curious.
Here are 6 reasons why your business needs video marketing
Video builds trust – Video allows you to show your authentic self, and as a result, draws people to warm up to you. Trust is the foundation under which any successful business thrives. When your potential customer trusts you, they will more likely to buy from you, seek your advice, and follow your guidance. Video helps build lasting relationships without being pushy or selling too hard. Through sharing useful and interesting information, the right customer will want to do business with you. We live in an era where genuine information is valued most. According to marketing research done by Tubular, 64 Percent of Consumers Purchase After Watching Branded Social Video Content, and “64% of customers purchased a product after watching a branded video.”
Video is captivating – Video allows you to be more versatile. It gives you a better tool to create an atmosphere through sounds, music, voice, and compelling visuals. A video opens up an opportunity to create associations and evoke certain emotions that text or images may not achieve. As a result, your customer will also remember you better when making purchase decisions. According to marketing research, 80% of users could recall a video ad they viewed in the past 30 days.
Boosts engagement and conversion – Search engine loves video. With video content growing in popularity, SEO has a special spot for video – At the top. Google will always adjust accordingly to what the customer wants. With an abundance of video content online, consumers become lazier by the year when it comes to scrolling through unanimated websites or reading text. Hence, Google will rank video content higher in search.
Statistics show great ROI – According to Wysowl’s, Video Marketing Statistics: What you must know for 2022, “80% of video marketers say video has directly helped increase sales and 95% of video marketers plan to increase or maintain video spend in 2020.” Also, “87% of video marketers are satisfied with the ROI of their video marketing efforts on social media, whereas 93% of marketers who use video say that it’s an important part of their marketing strategy.”
A video promotes more shares – The majority of the content that is shared online is video content. When someone sees value in a certain video; be it humor, information, or something they find to be of help to someone else, they are more likely to share a video of it. According to Small Business Trends, 27 Video Marketing Statistics That Will Have You Hitting The Record Button, “92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined.”
Video is the future – Things change very quickly in the internet sphere and to stay on top, one must adjust. According to Cisco’s Annual Internet Report (2018-2023), “82% of the global internet traffic will come from streaming videos.” According to Social Media Week, “Users spend 88% more time browsing on websites that have videos.” According to Wyzowl’s Video Marketing Statistics 2022, “83% of video marketers say video has helped increase the average time their visitors spend on the page.”
To conclude, consumers today are looking for video explanations for everything on the web. Video performs better in search and in retaining the attention of your customers. Video is more shareable and reaches a wider audience that way. Video helps you gain trust which leads to better conversion rates.
